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Special Events Get Special Protection

Event Insurance

Special events are exciting and profitable, but they also come with inherent risks. Unforeseen circumstances like adverse weather can lead to event cancellations and significant financial losses. That’s where event insurance comes in. In this comprehensive guide, we’ll cover everything you need to know about event cancellation insurance, including what it is, why you need it, and how to choose the right coverage for your event.

Understanding Event Insurance

Event insurance is a specialized type of coverage designed to protect organizers and hosts from financial losses from unexpected occurrences that force them to cancel, postpone, or relocate their events. Its primary purpose is to cover the loss of revenue or expenses associated with these unforeseen circumstances.

The Importance of Event Cancellation Insurance

With the ever-present risk of extreme weather, natural disasters, or even global pandemics, event cancellation insurance has become increasingly important for organizers and hosts.

It can be particularly beneficial for organizers of large-scale events, such as concerts, conferences, fairs, festivals, major sporting events, and trade shows. These events often involve significant amounts of revenue and expenses, making them particularly vulnerable to financial losses in the event of a cancellation or postponement.

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Event General Liability Insurance vs. Event Cancellation Insurance

It’s essential to understand the difference between event general liability insurance and event cancellation insurance. Event general liability insurance is usually required by venues or vendors. It protects against third-party bodily injury or property damage claims. In contrast, cancellation insurance is elective coverage that protects the revenue or expenses at risk in the event of a cancellation, postponement, or relocation.

While both types of insurance are important for event organizers and hosts, they serve different purposes. They should be considered separately when evaluating your event’s insurance needs.

Factors Influencing Pricing and Coverage

Several factors influence the pricing and breadth of cancellation insurance coverage, including:

  • Event type (e.g., athletic events, concerts, fairs, festivals, conferences)
  • Amount of revenue or expense related to the event
  • Event dates and location
  • Whether the event has outdoor exposure or non-appearance components

Each factor is considered when determining the cost of insurance, so it’s essential to provide accurate and detailed information when requesting a quote.

Typical Covered Perils in Event Cancellation Policies

Event policies generally cover a range of perils that may force an event’s cancellation, postponement, or relocation. Some typically covered perils include:

  • Adverse weather conditions (e.g., hurricanes, tornadoes, severe winter storms)
  • Natural catastrophes (e.g., earthquakes, floods, fires)
  • Venue unavailability (e.g., due to fires, floods, or power outages)
  • Acts or threats of terrorism
  • Labor disputes (excluding those involving the insured or their employees)
  • Non-appearance of key personnel (e.g., performers, teams, speakers)

Additional coverage options may be available for specific perils such as infectious disease outbreaks, cyber incidents, or nuclear/biological/chemical terrorism. Review any policy carefully to ensure it includes the coverage you need for your event.

Exclusions in Event Cancellation Insurance

While cancellation insurance policies cover many perils, there are also several exclusions that organizers and hosts need to be aware of. Some common exclusions include:

  • Financial insolvency
  • Lack of interest or support
  • Fear of travel
  • War and military action
  • Biological, chemical, or nuclear hazards
  • Pollution or contamination
  • Pre-existing or threatened circumstances

Understanding these exclusions and discussing any concerns with your insurance provider helps protect your event and investments.

Types of Events Covered by Event Cancellation Insurance

An event policy can provide coverage for a wide variety of events, including:

  • Athletic and sporting events
  • Concerts and performances
  • Conventions, conferences, and trade shows
  • Consumer shows (e.g., boat shows, car shows, home and garden shows)
  • Corporate events
  • Fairs, carnivals, festivals, and parades

No matter the size or scope of your event, event cancellation insurance can help protect your investment and ensure its financial success.

Who Purchases Event Cancellation Insurance?

Just about anyone can benefit from purchasing cancellation insurance, including:

  • Event organizers and promoters
  • Event management companies
  • Athletic conferences and leagues
  • Nonprofit trade and professional associations
  • Convention and visitors bureaus
  • Association management companies
  • Corporations
  • Municipalities 

When and Why to Purchase Event Cancellation Insurance

Policies should be purchased well before the event start date, typically at least 30 days before the event but no later than 15 days prior. In some cases, coverage can be purchased up to three years in advance, with multiple years of coverage secured upfront.

Organizers and hosts should consider purchasing insurance to:

  • Protect significant revenue streams
  • Safeguard the viability of their organization
  • Ensure the continuity of their events from year to year

In an increasingly unpredictable world, event cancellation insurance can be a wise investment to mitigate potential risks.

Festival Insurance: A Special Consideration

Festivals often face unique challenges and risks, such as unpredictable weather, large crowds, and multiple vendors. Festival insurance is a specialized type of event insurance that can cover these specific risks, including weather-related cancellations (e.g., rain, hurricanes).

Event cancellation insurance is a crucial consideration for organizers and hosts looking to protect their investments and ensure the success of their events. By understanding the different types of event insurance available, the factors influencing pricing and coverage, and the benefits of investing in insurance, you can make informed decisions and safeguard your event’s future.

Remember, the importance of insuring your events cannot be overstated, particularly in today’s unpredictable world. Working with a knowledgeable and approachable insurance agent who can offer helpful guidance and support in selecting the right coverage for your event is essential.

Our Insurance Specialists

We've been protecting Mississippi businesses for decades. Our agent specialists have tons of experience across all industries, and our agency is backed by Leavitt Group's national family of agencies and experts.

Whether you're considering starting a new business or an established company, we can help answer your questions and provide insurance quotes from multiple companies.

Our job is to make sure all of our business partners are properly protected with insurance coverages that fit their individual business needs. We're all about properly protecting businesses, not just providing the cheapest coverage and moving on. For us, it's about partnerships, not just selling policies.

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